Owners of Shropshire’s 'first floating sound bath' say business has been booming as they announce new opening in Wolverhampton

The business, which enables clients to float on an airbed in a pool while being enveloped in soothing sound frequencies, has come after the couple’s own struggles following the birth of their son nearly four years ago.

Speaking to the Shropshire Star, Kevin, originally from Liverpool, explained: “I'm sure most parents go through stress and anxiety [after having kids] and we were going through that too, more so my wife, so we looked to doctors for medication. 

“It wasn't working for my wife, so then we looked at other avenues. We came across Elaine Aston, who is now one of our sound practitioners, and we were introduced to sound healing, which eases and relaxes the system essentially.

“A few years on, we wanted to start a business and we thought it would be a great idea to introduce the sound healing experience that we've experienced over the years to other people.

“There are sound baths in Shropshire but absolutely no floating sound baths anywhere around Shropshire, so we just thought it would be a good idea to start that here.”

The new business welcomed its first clients in February - and saw a huge appeal and interest from local people and even regional and national press.

Seeing people connect with the therapy has been “amazing,” Kevin said.

“In terms of it growing so quickly, it's been a nice feeling to introduce something so new to Shropshire in terms of the floating aspect of it.

“Our first session was in February and we posted a video online and it went viral immediately. I think we have 1.5 million views on the video with thousands of likes.

“We built our following from that - it went crazy. It's been great. In the last few months, it's just blown up.”

Kevin continued: “A lot of people have just been preferring floating sound baths to sound baths in general. We've had a lot of repeat customers, which is great. I believe half of our bookings every single month are repeat customers so the feedback has just been brilliant.

“We had someone turn up who had fibromyalgia and suffering from pain and always struggled to sleep. 

“They were on a bed for 10 minutes rolling around. And I think they've got the record of the loudest snorer, which they found amusing.

“After the session, they said, ‘I cannot believe I fell asleep so quickly’. Of course, we don't encourage people to come just to have a sleep, but the fact that they were so relaxed and so into it that it allowed the two to shut off from the world, which they weren’t used to, was such an amazing feeling for us.”

Due to its popularity, the couple are excited to announce that Serenity Waves is now set to launch in Wolverhampton too. 

And Kevin hopes people continue to be willing to try new methods of therapy.

“We're not saying it's magic, and everyone needs to believe in magic, but we appreciate there are a lot of skeptics out there.

“And how I know that is because me and my wife were - we were skeptical at the beginning.

“We're certainly not advocating giving up medication for depression or anxiety.

“We're not saying that you should come to us instead of taking medication, but we feel even the skeptics should give us a try and see if it's a good alternative.”

Find out more about Serenity Waves via the official website and social media channels.