FAW bosses hoping for 'Wrexham effect' as they seek US investment in Cymru Premier
Football bosses in Wales are reportedly set to head to the US for a 'Dragons Den' style bid - to attract investors into Cymru Premier clubs.
The Football Association of Wales has been working to enhance and improve Wales' top flight in recent years - making a host of changes with the biggest set to be the league moving back to 16 teams next season.
More than £6m has also been pumped into the league for a range of different initiatives, including for full time staff at clubs.
And now it seems that FAW bosses are making a new move in a bid to attract outside investment directly into the club from overseas investors.
According to BBC Sport, FAW officials have been in Miami this week to attend a global football business conference - with the aim of promoting its clubs in a bid to bring in investment.
The officials and Cymru Premier bosses believe that the Cymru Premier and the clubs within it could benefit from the 'Wrexham effect', as they look to make the most of the increasing investment from US companies and businessmen and women in British football.
According to reports, they are planning to use the Soccerex event to showcase their ongoing plans to grow the Cymru Premier and will be attempting to highly the possibility of outside investment directly into clubs.
In recent years, there has been a surge in US ownership stakes in both Premier League and Championship clubs, with the Hollywood takeover of Wrexham by Ryan Reynolds and Rob McElhenney the most high profile case.
FAW officials are hopeful that Welsh clubs outside the English system could also be an attractive proposition - because of the increased changes of qualifying for European football, at less cost.
If the FAW are successful during their trip to Miami - they will then alert clubs to any potential interest ahead of it possibly paving the way for clubs to bring in overseas investment.
Over recent years, a number of new ideas have been brought in to try and help the league develop - with the division one of the lowest ranked in Europe.
New plans over 16 teams are being phased in - as well as the league moving to a fully Friday night division.
The news of officials heading to the US comes as the association has been helping clubs to prepare public long term strategies - a move which is the first of its kind in European football.
However, on top of the strategies there is an acceptance that clubs would benefit from external cash - especially on the European front.
The league's only full time side for a number of years has been The New Saints - with the long term backing of owner Mike Harris.
And they have broken ground in recent years, having qualified for the Europa Conference League group stages last season.
Elsewhere, Connahs Quay Nomads had a short spell as a full time outfit - the first aside from TNS to make that move since Barry Town in the 1990s.
Other sides also have ambition to push boundaries with new investment.
Haverfordwest County have been part owned by businessman Rob Edwards for the last five years - and he has previously explained that outside investment is needed to take the club to the next level.