Shropshire Star

West Brom owners set about third head coach appointment in a year

Albion owners Bilkul are hunting a third head coach appointment in a year after Ryan Mason was axed following a worst run of away form in a century.

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Supporting image for story: West Brom owners set about third head coach appointment in a year
BAD TATZMANNSDORF , AUSTRIA - JULY 11: Shilen Patel Owner and Chairman of West Bromwich Albion reacts as he watches Nat Phillips of West Bromwich Albion scores a goal to make it 1-0 also pictured with Andrew Nestor Sporting Director of West Bromwich Albion during a behind closed doors pre-season friendly between West Bromwich Albion and Dynamo Kiev at the Avita Resort training camp on July 11, 2025 in Bad Tatzmannsdorf, Austria, . (Photo by Adam Fradgley/West Bromwich Albion FC via Getty Images)

Chairman Shilen Patel and club president made the decision to sack Mason in the wake of Monday night's last-gasp 2-1 defeat at Leicester - a 10th away defeat in a row.

Mason's position at the helm was left untenable after a poorest sequence of away results in 99 years and just one shy of the club record.

The 34-year-old departs with his backroom staff Nigel Gibbs and Sam Pooley after 27 games at the helm and leaves the Baggies in 18th place in the Championship, closer to the bottom three than the top six.

Albion hope to name Mason's successor in time for the next league fixture, which is not until Friday week, January 16, at home to Middlesbrough.

First-team coach James Morrison has taken interim charge for the second time, and oversea Swansea in the FA Cup on Sunday, after he held the role in the wake of Tony Mowbray's sacking last April.

The Bilkul board now turn to a huge decision having overseen the brief and failed tenures of Mowbray and Mason. The former checked in as a stop-gap after Albion were unable to tie up a deal with Raphael Wicky, the Swiss coach who was initially the top target.