TikTok to introduce new tools to flag AI-generated content
The social media giant is to begin adding ‘digital nutrition labels’ to AI-generated material on the site.
TikTok is to start automatically labelling content generated using artificial intelligence when it is uploaded from certain other platforms as part of efforts to boost transparency and literacy around AI.
The social media giant already requires content created using its own TikTok AI effects to be labelled, but is now expanding that system to include material being uploaded from some other platforms, as it expands its tools for combating misinformation.
The video-sharing site said the expanded programme would see it partner with the Coalition for Content Provenance and Authenticity (C2PA) and implement their Content Credentials technology, which attaches a so-called “digital nutrition label” to content, telling people it is AI-generated, and how and when it was made.
