Madonna target in leaflet drop

Shrewsbury" class="imageframe imgalignright" height="130" src="http://www.shropshirestar.com/wp-content/uploads/2008/04/25train.jpg" title="The new county rail link to London prepares to leave Shrewsbury" width="175"/>A Shropshire business woman has come up with a novel way to promote the county and its new direct train link by leaflet dropping in the affluent area of Marylebone.

Fay Easton, of the Enterprise HQ centre in Shrewsbury, is even hoping she may have posted information about the county through the door of Madonna, who has a home in the area.

Shrewsbury's new rail link runs direct to London Marylebone and Mrs Easton said it was an ideal opportunity to encourage people from London to travel to Shrewsbury.

She said she wanted to make people aware of her centre, which offers internet access and facilities for businesses to use, so they can still work when they visit the county.

"It was an opportunistic leaflet drop and we have to keep our options open. Marylebone has a lot of independent shops like Shrewsbury," she said.

"I was after the people who live there. Probably 80 per cent would not think of coming to visit Shropshire for the day.

"It's too early to tell if the leaflet drop has worked. I had a meeting in London so thought I might as well make the effort and do some promotion for the county.

"It is a massive opportunity for Shrewsbury and Shropshire to really show people our area. It is a lovely train to travel on.

"I have travelled on it three times now and Marylebone is a lovely little station. It really is like old-fashioned travel."