Herefordshire farm gin Penrhos Spirits handcrafted near Kington hits Waitrose shelves
Herefordshire farm gin Penrhos Spirits handcrafted near Kington hits Waitrose shelves
A family-run farm distillery based near Kington has secured its first Waitrose listing.
Penrhos Spirits will now see its London Dry gin stocked in eight Waitrose stores across Wales, the Welsh Borders, and beyond - including Hereford, just a few miles from the farm where the gin is made.
The listing marks a major milestone for the distillery, which produces award-winning, farm-to-bottle spirits using surplus or 'wonky' fruit grown on the family farm.
Sarah Holland, drinks buyer at Waitrose, said: "Penrhos is exactly the kind of brand our customers love - a genuine family farm story, outstanding liquid, and a commitment to sustainability that goes far beyond the label.
"Their recycled aluminium bottles and wonky fruit philosophy resonate deeply with our shoppers who care about where their food and drink comes from.
"We're delighted to welcome Penrhos to Waitrose."
To celebrate the launch, Penrhos Spirits will bring a taste of the farm to Waitrose customers with pop-up experiences in the car parks of all eight stores.
Shoppers will have the chance to meet the Penrhos family team, sample the full range of gins.
The pop-ups will feature farmyard sounds, hay bale seating, and a look at the company’s 100 per cent recycled aluminium bottles, which reduce the brand’s carbon footprint by an independently verified 91 per cent compared to traditional glass.
The store list includes Hereford, Monmouth, Abergavenny, Cowbridge, Pontprennau, Menai Bridge, Chester and Great Malvern
Harriet Evans, co-founder of Penrhos Spirits, said: "Getting a Waitrose listing feels like a genuine homecoming.
"Herefordshire is our heartland - our orchards, our water, our botanicals - and to now be on the shelves of our local Waitrose, as well as stores across Wales and the Borders that share our love of great provenance and quality, is something we're enormously proud of."
Penrhos Spirits has achieved other recent successes, including a national listing in more than 400 Sainsbury’s stores and listings in UK duty-free locations at Luton and London City airports through Lagardère Travel Retail.
Comment Guidelines
Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.