Shropshire Star

Watch: Shifnal pet hotel a paradise for pampered pooches

It has memory foam beds, large rooms and relaxing reggae music played throughout.

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Party time

But this hotel is not for people, it is due to open in the coming weeks as a luxury place for pampered pooches.

K9 Anytime is due to open on June 1 and opened its doors on Saturday for two dachshunds to celebrate their first birthdays.

Alice and Frank were joined by fellow members of the Shropshire Dachshund Group to mark their special birthday.

They are pets of the owners of luxury dog lead company Leather Shed, and celebrated their birthday in style by hiring out the hotel before it opens to the public.

K9 Anytime at Higford, near Shifnal, is the brainchild of business partners Tom Haines and Luke Bird, both 24.

The pair have been best friends since they were 11, and have a passion for animals, and dogs in particular, which led to their desire to open a doggy day care with a difference.

Tom, who lives in Telford, said: "We both went off to university to do our own thing then came back and decided to set this up.

"It is something we have been working on for about two years.

"My background is in economics and psychology so this is a little bit different. But I've always had a passion for animals, I've had dogs my whole life and I've always wanted to do something with dogs.

"Dogs have become our friends and family, but when we go away on holiday we still look to keep them in a concrete cage and leave them alone for hours while we go to work."

So the pair set out to do something different, with their pet hotel offering large rooms, memory foam dog beds, and reggae music streamed throughout.

Tom added: "I went to university at St Andrew's and there has been research done in Scotland that classical and reggae music helps to bring down dogs' anxiety levels.

"That's something that I have taken from my time up there and brought back down here.

"We're looking forward to opening now, we can't wait."