Wenlock Spring brings back festive drinks campaign
Drinks firm says it wants Shropshire hospitality venues to give greater prominent to non-alcoholic options in the run up to Christmas
A Shropshire drinks company is asking the county's hospitality industry to give non-alcoholic options greater prominence in the run up to Christmas.
Church Stretton-based bottled water firm Wenlock Spring is running its 'The ONLY One for the Road' initiative which encourages pubs, bars, restaurants and hotels to showcase their ranges of alcohol-free drinks.
The campaign celebrates the growing range of alcohol-free drinks available across the hospitality sector and encourages venues to give these choices greater prominence and serve them with the same care and attention as alcoholic drinks.
Family-owned Wenlock Spring said that, whether someone was a designated driver, cutting back on alcohol or simply choosing an alternative, they should still have plenty to choose from.
Director Matthew Orme said: "Christmas is a wonderful time for bringing people together and we believe everyone should feel part of the celebration, regardless of what they choose to drink.
"The hospitality industry has made tremendous progress in developing its alcohol-free offering and there is now a fantastic range of choices available. We want to encourage pubs, bars, restaurants and hotels to celebrate that choice and make these drinks just as appealing as anything else on the menu.
"Being the designated driver or choosing not to drink alcohol shouldn't mean feeling like an afterthought."
Wenlock Spring is inviting hospitality venues across Shropshire to get involved in the campaign by highlighting alcohol-free options on their menus, encouraging staff to recommend them and taking the same care with their presentation as they would with any other drink.
The campaign also recognises the important contribution of drinks wholesalers in helping hospitality businesses offer a varied, high-quality selection of both alcoholic and alcohol-free drinks.
Mr Orme added: "The ONLY One for the Road is about celebrating choice, encouraging responsible decisions and making sure everyone feels welcome.
"We're not telling people what they should drink. We simply believe that everyone deserves something special in their glass and we're proud to support the hospitality businesses that make that possible."
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