Telford soft play centre opens new safari-themed attraction

It’s been billed as ‘a big adventure for little explorers’

A soft play park has opened a new safari-themed attraction, especially designed for its youngest visitors.

Jungleland in Telford has officially opened a brand new attraction designed especially for its youngest visitors, with the opening of the Safari Playland.

Billed as ‘a big adventure for little explorers’, the new safari-themed play area has been created to give toddlers and young children an extra activity to enjoy during their visit.

Cerys Matthews (Assistant Manager) and Nikki Davies (Duty Manager) at Jungle Land in Telfordplaceholder image
Cerys Matthews (Assistant Manager) and Nikki Davies (Duty Manager) at Jungle Land in Telford | Iconic Media resell

The new space features a safari lodge and vet, along with a fire station and shop, giving tiny explorers a range of themed spaces to discover and enjoy imaginative play.

The attraction was designed by the Jungleland team, built by a local carpenter and brought to life with help from award-winning artist Neil Willis, of Auniqueart.

The artist’s work is a familiar sight around Telford - and is responsible for many of the murals on bus stops and bridges around the town.

Jungleland in Telford has officially opened a brand new attraction designed especially for its youngest visitors, with the opening of the Safari Playland.placeholder image
Jungleland in Telford has officially opened a brand new attraction designed especially for its youngest visitors, with the opening of the Safari Playland. | Iconic Media resell

Cerys Matthews, assistant manager at Jungleland, said the new addition had enjoyed a “very successful opening”.

She explained that the team wanted to provide more opportunities for younger children, particularly during term time when older children are at school.

“Whilst we try our utmost to accommodate all our visitors, we have felt the need to create an extra activity for all our tiny tots that visit, especially during term time whilst older children are at school,” she said.

Safari Playland is included free with Jungleland admission, with children aged four and under receiving a 20-minute time slot on arrival.

Related topics:

Comment Guidelines

Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.

Local news you can trust
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice