Market Drayton awarded coach‑friendly status in bid to boost visitor numbers

A north Shropshire market town has been officially named a coach‑friendly destination in a move aimed at boosting visitor numbers.

Market Drayton has been officially recognised as a coach‑friendly destination - a move local leaders hope will draw more visitors to the town and its weekly markets.

The accreditation, awarded by the Confederation of Passenger Transport UK (CPT), was presented at Market Drayton bus station on Tuesday (May 26).

To qualify, destinations must meet a series of criteria, including free or reasonably priced coach parking, safe drop‑off and pick‑up points, clear signage, accessible facilities for disabled passengers, and adequate amenities for drivers. Tourist information, maps and advance guidance for operators must also be readily available.

Rob Wilson, Shropshire Council’s cabinet member for transport and regeneration, said achieving the status was “a fantastic achievement” for the town.

He added: “Becoming accredited as ‘coach friendly’ will help to increase visitor numbers to the town generally and, in particular, to the Wednesday street market and indoor market.

“The hope is that coach companies will call via Market Drayton on a Wednesday morning en route to other nearby destinations, such as Hodnet Hall Gardens, Bridgemere Garden Centre and the Dorothy Clive Gardens. We’re also hoping to collaborate with Fordhall Farm to create a bespoke offer for coach groups and visitors.”

Councillor Wilson said the accreditation supports the council’s wider destination management plan by encouraging more footfall and increasing trade for local shops, cafés and businesses.

Market Drayton joins Oswestry and Shrewsbury, which have already secured coach‑friendly status.