Santa to make festive return to Shrewsbury for Christmas lights switch-on
Children will be able to share their Christmas wishes with Santa at Pride Hill as Shrewsbury Severn Rotary Club begins its annual festive fundraising campaign
Santa and his sleigh will make their first appearance of the festive season in Shrewsbury as the town prepares to switch on its Christmas lights.
Families will be able to meet Santa and his elves at the bottom of Pride Hill on Wednesday, November 18, from 4.30pm until 8pm.
Children will have the chance to visit Santa on his sleigh and share their Christmas wishes ahead of December 25.
The annual appearance is organised by Shrewsbury Severn Rotary Club, which also uses the event to launch its wider programme of Santa sleigh visits around the town.
Visitors will be invited to make donations to support the club's charitable work, with collection boxes carried by Santa's elves.
Rotarian Fred McDonogh, who organises the club's Christmas sleigh campaign, said the lights switch-on was a highlight of the festive programme and an opportunity to bring families together.
He said donations from the public helped the club respond to requests for support from local charities.
Club president Johnathan Callwood said recent fundraising had enabled the Rotary club to donate a total of £3,700 to six organisations.
The club also plans to introduce a contactless donation system at this year's event, allowing visitors to contribute using their mobile phones.
More information about Shrewsbury Severn Rotary Club is available by emailing [email protected].