'Once in a while you get a player...' - James Morrison tells West Brom fans to enjoy Jimmy-Jay Morgan

Boss James Morrison has claimed “aspirational” new starlet Jimmy-Jay Morgan’s form can continue to skyrocket with Albion.

The 20-year-old summer recruit from Chelsea has hit the ground running with the Baggies with goals throughout pre-season and in the EFL Cup and Championships openers against Rotherham and Norwich.

Morrison believes Morgan will relish facing Burnley in front of the television cameras on Sunday lunchtime.

The head coach reckons the youngster is someone whose career will continue taking off and supporters can be excited about enjoying his ability.

“Well, his performances are showing that we should get excited about and rightly so,” Morrison said.

“I think once in a while you get a player to come to the club and the trajectory goes up like that (signalled hand raised) and he seems to be that one. I think he can still get miles better.

“He's got to be respectable. He's still young and he's going to have those ups and downs. He's the type of person I've got to keep on him and keep working him. He's aspirational as well so it's a good mix.”

Morrison was demanding on Morgan during pre-season and often said the forward needs to stay switched off rather than “daydreaming”.

The tough love is set to continue as the boss added: “He's the type of person who will be seeing the Sky cameras so he'll be trying to show off but he's up against another tough outfit so he's going to have to be right on it defensively and in his forward areas.”

“I just think that's the work for pre-season and that's what it's about on the pitch,” Morrison added of attacking combinations. “Connections like full-backs, wingers, strikers. It all links and that's what we're trying to create on the pitch.

“Again if (Callum) Stylesy needs help with a winger (Isaac) Price is there to help him and JJ can stay on the pitch and look pretty.”