You wouldn’t expect to find this brilliant beauty deal at a supermarket – but you could save £22

When you think of beauty bargains, your first thought probably isn’t your local supermarket. But Sainsbury’s is giving beauty fans a reason to shop with them, thanks to a Nectar promotion that lets shoppers buy three products and get the cheapest one free.

What makes this deal particularly tempting is the selection of products available, including beauty favourites from Pixi, Rimmel, Maybelline, L'Oreal and Max Factor. With several items priced at £22 or £24, shopping strategically could mean getting a premium beauty product worth more than £20 without paying a penny for it.

The offer is straightforward: choose three eligible products from the promotional selection, add them to your trolley and make sure your Nectar card is linked to your account. The cheapest of the three eligible items will be free, so it pays to choose items that are similar in price if possible, so you get the best value money.

One of the biggest draws is the selection of Pixi products included in the offer. Known for its skincare-inspired beauty products, the brand has several options that could make this promotion particularly worthwhile.

Here are some of the higher-priced products to look out for:

• Pixi Flawless Primer EvenSkin 30ml (£24): A make-up prep option to consider if you want to create a smoother-looking base before applying foundation.
• Pixi Botanical Collagen Eye Serum 25ml (£24): An eye-area product for anyone looking to add another step to their beauty routine.
• Pixi BeautifEYE Brightening Under Eye Masks, 30 pairs (£22): A handy option for a little self-care, with multiple pairs for regular use.
• Pixi On-the-Glow Base Foundation Moisture Stick (£22): A stick-format base product that could appeal if you prefer make-up that's easy to apply on the go.
• Pixi DetoxifEYE Depuffing Eye Serum 25ml (£22): Another eye-care option to consider if you're looking to refresh your routine.

These are some of the most expensive options to check out, but the best choice of course will depend on which products you actually want to use.

There are also plenty of options that are priced between £3 and £5, so you could spend as little as £6 and still get three make-up products from top brands, including Rimmel Soft Kohl Pencil (£3), Rimmel London 60 Seconds Super Shine by Rita Ora 270 Sweet Retreat (£4), and Rimmel Hide The Blemish Ivory Concealer (£5). There’s lots of mid-range options too, such as Maybelline Mascara Lash Sensational Sky High (£13), Essie Gel Couture Nail Polish (£12) and Maybelline Superstay Matte Ink Lipstick (£12).

The key to making the most of a buy-three-get-one-free promotion is to think about the prices of all the products you choose before adding them to your trolley.

For example, if you choose three eligible products priced at £24, £24 and £22, the £22 item could be free. That means you would pay £48 instead of £70 for the three products, saving £22. The actual saving will depend on the prices of the products you select.

Whether you choose more premium or budget beauty, this Sainsbury’s beauty offer worth considering if you've already been eyeing up a few beauty buys. Sainsbury’s might not be the first place that springs to mind when you're hunting for a make-up bargain, but this Nectar promotion has been a pleasant surprise for me, and I want to share it with other beauty fans.

With several products from well-known beauty brands among the options, there’s an opportunity to save on a selection of beauty buys and pick up a few essentials for your make-up routine. Just remember to link your Nectar card to your account to qualify.

The promotion runs until 24 November 2026, giving you time to stock up on make-up essentials, try something new or pick up a few beauty treats ahead of Christmas. Simply add three eligible make-up products to your Sainsbury’s online trolley and the cheapest will be free.

• Please note that delivery charges may apply.