ITV camera crews film late-night Shrewsbury first aiders

Camera crews spent Friday night with volunteers from St John Ambulance as they looked after revellers in a new minor injury treatment centre set up in the car park opposite the Montgomery's Tower pub in Shrewsbury.

The 'festive front line' film was introduced by Doctor Hilary Jones and broadcast this morning.

St John volunteers were shown treating a number of people suffering from the effects of too much alcohol.

One man was seen with blood all over his face.

He was taken to hospital to be treated for head and lip injuries.

The minor injury treatment centre was set up earlier this month in a bid to reduce the number of admissions to A&E over the festive season.

It is open from 9pm to 3am on Fridays and Saturdays in the car park opposite the Montgomery's Tower pub in Claremont Bank.

The unit is staffed by first aiders, an ambulance and crew, nurse and paramedic, who all provide treatment and advice to revellers during nights out.

Members of alcohol charity Aquarius also hand out leaflets about the dangers of misuse and offer counselling for people concerned about alcohol issues.

Councillor Steve Charmley, Shropshire Council cabinet member for public protection, said: "We know in the run up to Christmas there is particular concern about the extra pressure on our emergency services."

He added: "We want to ensure that everyone enjoys a safe night out during the festive season."