Drivers who found their vehicles slipping uncontrollably on the ice on the Burway above Church Stretton, near Carding Mill Valley and the Long Mynd, contacted the emergency services as darkness was falling on Thursday.
The calls for help were made just after 4pm. Fire crews said the people in the vehicles "weren't local to the area".
Bishops Castle SNT had an emergency call to attend the Burway, Church Stretton as a number of vehicles were stranded on the ice & snow, a number of persons were rescued by us and @SFRS_Control. Please take note of the snow gates! @sgt_j_price @SouthShropCops @StuartBillWMP pic.twitter.com/EWfCeGwxRc— South Shropshire SNT's (@SouthShropCops) January 19, 2023
Shropshire Fire and Rescue Service said it was asked by police to help the stranded drivers and passengers.
The team at the Church Stretton Fire Station said in a post on Facebook: "Please be careful outside and don't try to drive the Burway - it's lethal up that road in the winter time.
"Anyone that knows it will know how bad it can get so please pass onto others.
"These people weren't local to the area but we managed to get to them and escorted them down safely, but had to leave the cars where they were as too dangerous to move."
Shropshire Fire crews and Police assisting occupants of 4 vehicles stuck at the top of The Burway, Longmynd, Church Stretton. Please avoid any hilly areas during these icy conditions— SFRS Control (@SFRS_Control) January 19, 2023
Two fire appliances including the incident support unit were mobilised from Church Stretton.
They were able to help the occupants of the vehicles and escort them down to the main road.
The gates closing the Burway, a popular scenic drive leading onto the Long Mynd, have now been closed, the fire service said, and authorities urged drivers to avoid hilly areas in icy conditions.
A yellow weather warning for ice is in place across Shropshire into Friday.