Yangwang’s Altior aims to crack the luxury car market

Yangwang is making a move into the ultra-high-end car market with its new Altior.

As the luxury sub-brand of BYD, Yangwang is looking to tackle established names in the segment such as Bentley and Rolls-Royce, with its Altior aiming to give buyers something different.

At 5.6 metres long and just over two metres wide, the Altior is just a little shorter than a Rolls-Royce Phantom, but that long wheelbase aims to bring as much interior space as possible.

The interior, which is accessed via rear-hinged doors that can open to 90 degrees, gets lots of high-end materials while the doors themselves also contain umbrellas – a feature which has been used by Rolls-Royce for decades.

A dedicated four-seater, the Altior uses aviation-style rear seats which incorporate a full massage system with four ball-shaped massage heads included in each chair. They’re finished in semi-aniline leather, while under each person’s feet are pure wool floor mats. Fridges are equipped at the front and rear of the cabin, too.

As an extra feature, a 21.4-inch fold-out overhead screen just ahead of the rear-seat passengers can provide entertainment or conference call functions when on the move. At the rear you’ll find a 532-litre boot, too.

Underneath, the Altior uses four independently controlled motors and while Yangwang hasn’t stated outputs or performance times, it has confirmed a claimed range of up to 621 miles from a single charge. BYD’s Flash charging has also been included, which could potentially see the Altior go from 10 to 70 per cent charge in just five minutes at one of the firm’s ultra-rapid chargers.

Further details surrounding the Altior’s price and wider specification are expected to be announced soon.