Watch: Business owner explains why she's moved out of a market and into a high street shop
A businesswoman has taken the confident step of moving out of a town's market hall and into a high street shop.
Michelle Braden spent three years building up her business in custom made headwear and fascinators at Oswestry's indoor market before stepping into her first high street shop at Beatrice Street.
Mum of one son, Michelle, 53, is relieved at opening up the business which gives her a five-day presence in the town, instead of the three days at the Oswestry indoor market. The new shop is a short distance away from the market.
"There is a market and a demand out there for people who wear hats at all occasions," said Michelle, who opens her shop from 10am to 5pm, Tuesdays to Saturdays.
As well as making bespoke fascinators she is also training to be a milliner.
"We are the only shop of our type for quite a few miles," said Michelle, who lives a short bus ride away at Park Hall.
She found that making hand made bespoke fascinators was a successful business.
"I thought I have got to go for it and break out," she said.
"This is really exciting, a new shop and a new adventure for me."
Now based in a beautiful old Tudor building that used to be a pub she's working on attracting those all important customers into town.
Comment Guidelines
Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.