Shropshire Star

Laurie Dalrymple aiming to deliver for Fosun and Wolves

"They've not bought the club to stay at Championship level both on and off the field."

Published

These are exciting times for Wolverhampton Wanderers.

And Laurie Dalrymple, the club's new managing director, is tasked with helping to deliver Fosun's huge ambitions of success.

That success will, of course, be primarily judged by how the team performs on the football field.

And if Premier League football is achieved before long, as Fosun hope, then Dalrymple's role is to reflect that growth off the field.

That could mean stadium expansion, training ground redevelopment, huge sponsorship deals or 'breaking' Wolves into China, the world's fastest-growing football economy.

"I genuinely wouldn't rule anything out," Dalrymple told the Express & Star.

"We're focusing on the here and now, which I'm sure the fans would want to hear as a priority.

"Success off the pitch is entwined with success on the pitch, it's a circle.

"The priority is winning games, playing attractive football, getting to the Premier League and having a philosophy of a winning team.

"When we do that, it helps to breed significant growth everywhere else."

Dalrymple previously worked on the Wembley Stadium rebuilding project and was commercial director at Ricoh.

He took the role as head of commercial affairs at Molineux in 2014, and impressed sufficiently to be promoted to MD in Wolves' hierarchical shake-up earlier this month.

He'll oversee ticketing, the stadium, marketing and communication and sponsorship.

As for his and Fosun's ambitions, while keen not to provide outlandish statements, Dalrymple said: "If there were a couple of short-term ambitions, one is getting Molineux full.

"I'd say that's a 12-month objective, to get it as full as possible. And to get that level of enthusiasm back channelled towards the club.

"In tandem with that, one of the benefits of being owned by an organisation such as Fosun is they've got their tentacles in many different communities and countries around the world.

"There's a clear objective of growing this club globally in a one or two year timeframe, I don't want to be fixed on a time, but that's the objective.

"Growing our revenues, giving more visibility of who we are – our club, our crest, our team – to a worldwide audience. But first up, we need to be more broadcastable. Getting into the biggest league will do that.

"Fosun have got a number of organisations they either have entire ownership of, part ownership of or a vested interest in that will all help to promote us as a club, and us as a brand. We'll be utilising those resources."

With Wolves set to spend big, some supporters have expressed concerns about the club operating within financial fair play rules.

Is that an issue? "We're more than familiar with the rules and aware of financial fair play, absolutely.

"We would take all of these things into consideration. Does it concern me? No, not at all."

Fans have welcomed Fosun with open arms, and the feel-good factor is certainly back at Molineux.

Dalrymple believes the future is very bright.

"We are on the cusp of doing something huge, I believe," he added. "We've always had the ambition and the desire through the previous tenures of owner and CEOs. We now have the financial backing that wasn't there previously to the same extent, that can take us, genuinely, to the next level."