Your first 100 no make-up selfies - that's £300 to cancer charity from us

Brave women have been baring all by posting make-up free pictures of themselves online to raise awareness of breast cancer.

Cancer Research UK has revealed it has seen a surge in donations following the new online craze.

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Women across the country have been posting "bare-faced" selfies of themselves – a picture of them wearing no make up – on social media sites and nominating their friends to do the same.

Men have even been been joining in to0 - pulling a pout for the camera or even posing in full make-up.

Facebook, Instagram and Twitter have seen soaring numbers of women posing for snaps wearing no make-up.

Celebrities including This Morning presenter Holly Willoughby have also been getting involved.

Many of the women taking part have also been donating a few pounds to Cancer Research UK. The charity, which did not even start the campaign, said that it had seen a "a large increase in the volume of donations since yesterday".

Carolan Davidge, director of communications at Cancer Research UK said, "The #nomakeupselfie Twitter trend isn't something Cancer Research UK started – but it's great to see so many people getting involved to help raise awareness of cancer amongst their friends and family.

"If people would like to choose to support our work to beat cancer sooner, they can visit www.cruk.org."

The charity said it was still looking into the exact rise in the number of donations but said there had been an 'unprecedented' number of text donations throughout the day.

A charity spokeswoman added tens of thousands of text donations had been from people getting involved in the craze.

The Breast Cancer Campaign said it had also received a boost in funding as a result of the campaign.