Shropshire community unites to give 10,000 children their own book
‘Sometimes, changing lives really does begin with a single book’
When Michael McCarthy discovered that more than one in 10 children do not own a single book, his response was immediate: "We should give them a book."


It was a simple statement, made without any plan for how such an ambitious idea could ever become reality. But once those words were spoken, there was no turning back.
Together with local author Eleanor Dixon, Michael funded the printing of 10,000 children's books. The David Lloyd Club in Shrewsbury also pledged financial support, ensuring the books could be printed.
Then came the biggest challenge of all: how do you get 10,000 books into the hands of children attending more than 300 schools across Shropshire, Telford & Wrekin?
Every avenue was explored. Shropshire Education was approached. The mobile library service was contacted. Even taxi companies that transport children to school were asked if they could help. Unfortunately, none were able to assist.
The breakthrough came unexpectedly.
During an interview on BBC Radio Shropshire, Michael appealed for help with storage and distribution. Among those listening was Jason, owner of Telford Haulage & Distribution. While relaxing on holiday, he heard the appeal and contacted Michael from his sunbed, offering warehouse space and logistical support.


It was an offer that transformed the project.
True to his word, Jason and his team took delivery of all 10,000 books, storing them safely and helping coordinate collections. Their enthusiasm and professionalism made what had seemed an impossible task entirely achievable.
But there was another piece of good fortune.
Peter Bettis also heard the radio interview. He suggested contacting Jane Crouch of Shrewsbury Darwin Rotary Club.
That recommendation proved priceless.
Jane immediately recognised the value of the project and threw herself into making it happen. She organised volunteers from Darwin Rotary and enlisted the support of Wellington Rotary, creating a team of dedicated volunteers determined to reach every school.
Together, Rotary members delivered books to more than 300 schools across the county. They gave up countless hours of their own time, used their own cars, paid for their own fuel and worked simply because they believed every child deserves the opportunity to own a book.
Jane's enthusiasm, determination and organisational skills became the driving force behind the distribution programme. She also worked tirelessly with schools to arrange assemblies where Michael could personally present the books to pupils.
Today, thanks to the generosity of local businesses, community organisations and volunteers, 10,000 children across Shropshire, Telford & Wrekin have received a book they can call their own.
What began as one simple sentence has become an inspiring example of what a community can achieve when people come together.
Michael and Eleanor provided the vision. Jason and Telford Haulage & Distribution solved the logistical challenge. Jane Crouch, Darwin Rotary, Wellington Rotary and their volunteers ensured the books reached the children.
Together, they have created something far greater than a book distribution project. They have given thousands of children the chance to discover the joy of reading, to fuel their imagination and perhaps even to change the course of their future.
Sometimes, changing lives really does begin with a single book.