e.l.f.

The e.l.f.mergency Smooth & Soothe Skincare Set includes three skincare essentials, including Save Your e.l.f. Hypochlorous Mist (pictured), and is currently reduced to £25 from £31. placeholder image

This e.l.f. skincare gift set would make ideal gift and is now on sale

Beauty fans can get their hands on a free full-size bestselling e.l.f. make-up product for a limited time. One of the things you could buy to qualify for the free gift is Save Your e.l.f. Hypochlorous Mist (pictured).placeholder image

How to get a free full-size e.l.f. make-up product for a limited time

Halloween makeup ideas that look flawless rather than fancy dress, from black lipstick to smoky eyelinerplaceholder image

Halloween beauty essentials for a flawless party look

The e.l.f. Christmas gift sets I'd pick for beauty lovers this year and prices start from just £15placeholder image

e.l.f. Christmas gift sets for beauty lovers

e.l.f. Cosmetics is bringing its beauty looks to the virtual world with a new ZEPETO experienceplaceholder image

e.l.f. Cosmetics has launched Express Your e.l.f. on ZEPETO

I've tried lots of beauty advent calendars, but this e.l.f. one is on my list of favouritesplaceholder image

The e.l.f. 2026 Advent Calendar contains £159 worth of beauty products

I use face mist every day and this e.l.f skincare spray is on my autumn shopping listplaceholder image

The e.l.f face mist I’m eyeing up for my autumn skincare routine

e.l.f. SKIN Save Your e.l.f. Hypochlorous Mist is a facial spray created to help soothe stressed, blemish-prone skin and reduce the appearance of visible redness.placeholder image

The £12 e.l.f. mist is made for sensitive and stressed-looking skin

Not sure which foundation finish is right for you? Here’s the difference between matte, dewy and satinplaceholder image

I finally tried e.l.f.’s viral foundation and it lived up to the hype

Spend £30 at e.l.f. Cosmetics and you can claim a Clear Brow & Lash Mascara free while stocks last this month.placeholder image

Get yourself a free e.l.f brow and lash mascara - here's how

The best e.l.f. foundations to know, from its £9 TikTok viral Soft Glam Satin Foundation to Camo CC Creamplaceholder image

These are the e.l.f foundations worth knowing

e.l.f Soft Satin Finish Foundationplaceholder image

The e.l.f Soft Glam makeup products I’m tempted to add to my basket

TikTok can’t stop talking about this £9 e.l.f. foundation and I can’t wait to try itplaceholder image

Why e.l.f.’s foundation is going viral on TikTok

e.l.f. Soft Glam Satin Foundation comes in 36 shades, giving beauty shoppers plenty of options when looking for their foundation match.placeholder image

e.l.f. Soft Glam Satin Foundation has 36 shades to choose from

Not sure which foundation finish is right for you? Here’s the difference between matte, dewy and satinplaceholder image

Why I’m adding this e.l.f foundation to my autumn makeup routine

A new season is the perfect excuse to refresh your make-up bag and rethink your foundation finish and shade. e.l.f. Soft Glam Satin Foundation could be the one for you.placeholder image

How to refresh your foundation for autumn and find your perfect finish

I’m ditching matte foundation for this e.l.f Soft Satin Glam Finishplaceholder image

Why I’m swapping matte foundation for this e.l.f base

The e.l.f affordable foundation I’m considering as matte makeup starts to feel too drying.

Natalie Dixon

Satin foundation such as e.l.f. Soft Glam Satin Foundation, offers a middle-ground finish for anyone searching for a more natural-looking everyday make-up base.placeholder image

This foundation finish that could be the middle ground that works

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two easy ways to refresh your make-up bag for September. placeholder image

The e.l.f. beauty buys to refresh your make-up bag for September

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker offer easy ways to add colour to cheeks and lips. placeholder image

Two e.l.f. products to know about for a quicker make-up routine

e.l.f.’s viral pickle lip balm is back with three new limited-edition flavours after selling out in just eight minutes. placeholder image

e.l.f.’s viral pickle lip balm is back with three new flavours

e.l.f.’s viral pickle-inspired Glow Reviver Melting Lip Balm is back in three new flavours.placeholder image

e.l.f.'s viral pickle lip balm is back - and there's three new shades

e.l.f. Cosmetics is offering a full-size Bronzing Drops in Pure Gold free with orders, making it the ideal time to try the brand's Sheer For It Blush Tint (pictured).placeholder image

Get a free full-size e.l.f. beauty buy with a £30 spend

e.l.f. Cosmetics is offering a full-size Bronzing Drops in Pure Gold free with orders, making it the ideal time to try the brand's Sheer For It Blush Tint (pictured).placeholder image

The e.l.f. buys that could get you another full-size product for free

The e.l.f. Sheer For It Blush Tint and Main Stain Lip Marker offer two ways to refresh an everyday make-up bag.placeholder image

The two e.l.f. beauty buys to refresh your make-up bag for September

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two products tapping into the growing lip and cheek stain trend.placeholder image

The effortless beauty trend taking over make-up bags

The e.l.f. SKIN Hydrated Ever After Skincare Mini Kit is currently £17.40 on Amazon.placeholder image

Amazon shoppers say this £17 e.l.f. skincare set feels more expensive

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two products tapping into the growing lip and cheek stain trend.placeholder image

The e.l.f. lip and cheek beauty trend everyone is talking about

Lip stains and blush tints are among this year's biggest beauty trends, and two of e.l.f.'s bestselling products are helping shoppers achieve effortless, buildable colour for everyday wear

Rochelle Barrand

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are designed to make everyday lip and cheek colour simple.placeholder image

Two e.l.f. products to know about for an effortless make-up look

The e.l.f. Halo Glow Liquid Filter is currently £10 on Amazon, down from £16.placeholder image

The £10 e.l.f. beauty buy shoppers are buying in their thousands

e.l.f. Cosmetics' Sheer For It Blush Tint and Main Stain Lip Marker are two products tapping into the growing lip and cheek stain trend.placeholder image

The e.l.f. lip and cheek beauty trend everyone is talking about

Learner drivers could secure free driving lessons thanks to a new giveaway from e.l.f. Cosmetics and RED Driving School - but it ends on Friday (July 31)placeholder image

Free driving lessons up for grabs - but giveaway ends tomorrow

Win driving lessons with RED Driving School.placeholder image

Free driving lessons up for grabs for learners

Thousands of learner drivers could claim free driving lessons through a new giveaway with e.l.f. Cosmetics and RED Driving school.placeholder image

Thousands of learner drivers could get free lessons in new giveaway

Thousands of learner drivers can claim free driving lessons through a new promotion with e.l.f. Cosmetics and RED Driving School.placeholder image

Learner drivers can get free driving lessons worth hundreds of pounds

The e.l.f. Power Grip Primer and Power Grip Dewy Setting Spray are designed to help extend the wear of your make-up, and they’re very affordable. placeholder image

This budget beauty duo helps keep your make-up looking fresh all day

Inspired by the e.l.f. Power Grip Primer and Power Grip Dewy Setting Spray, the brand's new Grip, Set, Go campaign is offering learner drivers the chance to win driving lessons with RED Driving School.placeholder image

e.l.f. Cosmetics launches free driving lesson giveaway with RED

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