West Brom unveil new home kit for 2026/27 season
First look at West Brom's new home shirt as Baggies unveil 2026/27 kit.
Albion have unveiled their new home kit for the upcoming season.
The new home shirt features the club’s iconic navy and white stripes, complemented by red trim around the collar and sides.
Albion say the design celebrates “everything that makes the football club unique”.
The kit has been created by manufacturer and technical partner Macron as part of the third year of the club's multi-year partnership with the Italian sportswear company, which also designed the Baggies’ 2024/25 and 2025/26 kits.
The club’s famous italicised ‘WBA’ crest features on the back of the collar.
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Supporters may also recognise some familiar Albion faces in this season’s kit launch.
Club legend and second-highest appearance maker Ally Robertson, Official Supporters' Club chairman John Homer and renowned fundraiser ‘Blind Dave’ Heeley all feature in the launch campaign, alongside several Albion Foundation staff members, including 2025/26 Premier League Community Captain Kadeem Jordan.
The home shirt is priced at £59.99 for adults and £39.99 for juniors, while the long-sleeved adult version costs £64.99. Infant and baby kits are available from £39.99.
The launch follows the recent unveiling of Albion’s new red away kit, inspired by the club’s Black Country heritage. The away strip is predominantly red with black and white trim on the collar and cuffs.
The new home kit is available to order online through the club website, while supporters can also purchase it in person at the club shop at The Hawthorns and the Albion Alcove store in the town centre.
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