West Brom lacking 'spark and creativity' as boss demands better
Boss Eric Ramsay implored Albion to clean up their act in front of goal in the desperate bid for a first win at the helm.
The Baggies are winless in eight under the head coach, who is under huge pressure to deliver the first victory of his reign in a relegation six-pointer against Charlton in the Championship tonight.
Albion were turned over 2-0 by leaders Coventry at The Hawthorns on Saturday, where they were unable to continue recent defensive recovery. But it is in the final third where the misfiring Baggies have badly struggled since the turn of the year and they are yet to lead in a game under Ramsay.
Asked if he has seen enough in the final third, Ramsay replied: "No, of course.
"I don't think you'd be able to look at my time here or certainly the balance of the most recent league games and feel anything other.
"We do lack a spark and we're lacking creativity and clean-cut chances and we've got to work harder in that sense."
For just four minutes in extra time in an FA Cup tie at Swansea, which ended in penalties, have Albion led a game in a miserable 2026.




Ramsay felt Albion were unable to build from some decent work with the ball in the second half against the Sky Blues, who coasted to victory. The Baggies mustered one late effort on target.
"I mean I can firstly focus on the fact that in the previous two (league) games we've got back to back clean sheets, which are really hard to come by in this league," he said.
"On Saturday there were steps forward in terms of how the team looked on the ball and the territory around the opposition box.
"But we need to do better and be more clinical in moments where we really need that. Of course we were lacking in that sense."
He said: "We need to be more precise, cleaner around the top of the box, we had good control of the game and good territory around the box that we weren't able to create from and of course that is a step forward that we've got to take quickly."
Comment Guidelines
Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.
