'Unacceptable' West Brom verdict delivered by boss as recovery work begins

Head coach James Morrison described Albion’s 2025/26 season as “unacceptable” and vowed the work begins in earnest to improve.

Albion just avoided Championship relegation with a finish of 21st, a lowest league position since 1999/2000, albeit this campaign was two points better off.

Morrison, the third boss of a woeful second-tier season, dragged the Baggies away from the clutches of relegation and insisted the like cannot be repeated.

Players will head on breaks while staff hold talks and firm up plans for essential repair work on the squad during the summer.

“It's not acceptable where we are,” Morrison told the Express & Star.

“We are going to be trying to improve from day one.

“I've learned as a group what they need in that sense.”

A desperate campaign petered out at Sheffield Wednesday’s Hillsborough on the final day as the reborn hosts ended Albion’s 10-match unbeaten run under Morrison.

That improbable form was critical in the Baggies finishing one place and four points above the drop zone.

Without the EFL’s sanction of a two-point penalty, Albion would have finished 19th. The club continue to reserve their right to appeal until written reasons arrive from the governing body.

Morrison was left deeply unhappy with the manner of his side’s performance at Hillsborough in the final fixture of the campaign.

“Yes, I've drawn a line of it after the game,” Morrison added after the first game since he signed a two-year contract as the club’s permanent head coach.

“I've sort of calmed down, because I'm not going away from the fact what they've given me. I've got to remember that.

“They gave me everything for the games that they did get results.”