Ryan Mason acknowledges West Brom negotiating financial 'storm' but underlines clarity and expectation
Ryan Mason insists he relishes the demands and expectancy on his Albion role as the club continue to negotiate a financial "storm".
Supporters have voiced their discontent at Albion's position of 16th in the Championship and dreadful away form, which has tested the club's patience in support of the head coach they appointed in the summer following a long pursuit.
Mason has referenced the departures of key players including Torbjorn Heggem, Darnell Furlong and Tom Fellows - for combined fees of almost £25million - as an example of the Baggies' continued recovery following the desperate running of the club by Guochuan Lai.
"We've got a few games until that point (the January window), we've had conversations pretty much since the window shut in the summer and understood there are certain areas we need to strengthen," Mason said.
"It's also understanding the moment we're in as a club from a financial point of view, and how we get through the storm we've had over the last 18 months where we've had to sell some of our players to Championship rivals, which isn't a good thing, but is what we inherited.
"I think the ownership have been doing a really good job in terms of getting us through it to this point and there will certainly become a time where we can kick on and hopefully that won't be too long."
Owners Bilkul have been made to work hard and smart to negotiate financial fair play burdens inherited from their takeover almost two years ago. Sales of key players were inevitable.
Asked if he had clarity on the club's finances and when the situation would ease, Mason added: "I'm fully aware, I understand the situation very well and did when I came in. There's certainly alignment.
"For a head coach the long-term plan is irrelevant. Day-to-day is the most important thing, we have an idea of where we want it to get to and what we want it to look like.
"The most important thing for a head coach is each day, training session, meeting, the next game. I really trust the club to navigate us through this period, like we have to this point.
"In the summer there was a bit of a turnover. The previous January - I wasn't here - but we lost Alex Palmer, and then the summer before that. It's that understanding of where we are as a club and what we inherited.
"Hopefully it's going to put us in a place or give us a platform to push on properly."
Albion's position of 16th in the second tier ahead of the clash at Hull on Saturday has been labelled well acceptable by the head coach and supporters.
Mason, however, is at pains to not use the off-field plight as an excuse for the form and insisted he desired such a demand.
"I'm never going to sit here and talk about that (short-term pain) or justify that," he said. "I came to this club because of massive expectations and high demand, that's what I want.
"That's regardless of what's happened, players we've lost, we still feel we should be in a better position. My job is to give the fans and players something to really believe in."
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