'Embarrassed' West Brom boss vows to fight on despite hapless run

A dour contest in south Wales struggled at 0-0 before the visitors failed to take some chances and were stung by Jay Fulton's late winner to leave them flailing in the Championship.

Mason said when asked if his players can recover: "I think that's the question. You look at run we've been on in terms of the games we've lost, it's incredible, it's embarrassing first of all but if you actually go through them games we've had a lot of opportunities.

"Probably better ones than we did today granted but when you have your moments, when you have spells of 15, 20 minutes or 10 minutes, you either take them and change the dynamic of the game or if you don't then you're where we are at the moment and that's losing games of football by small margins."

Asked if can fight on at the helm at The Hawthorns to turn it around, Mason replied: "Of course, otherwise I wouldn't be here. I wouldn't be stood here, for sure.

"As a coach you can do a lot right and not necessarily get rewards. That's football. That's a beautiful thing.

"No-one or nothing is going to stop me believing in how I want the team to be and how I want them to look.

"If I didn't believe then trust me I wouldn't be stood here."

Mason added when asked about his side's struggle to reply to Fulton's winner: "You don't create chances for 95 minutes, it's very rare in a game of football you create chances for 95 minutes.

"At times this season that's been our Achilles' Heel, when the opposition have had their spells we've gifted or conceded.

"Today, understandably, the energy was a little bit low. The lads put incredible effort in in our last game a couple of days ago.

"I think you could see that when we brought Jayson (Molumby) and Josh (Maja) on - the energy shifted, the game completely changed. Then we had our spell and you either take the chances that you get or you don't."

Albion slumped to just seven points clear of the bottom three with the latest defeat.