Shrewsbury Town CEO says 'something positive is building' ahead of new season

Chief executive Liam Dooley has said he believes “something positive is building at Shrewsbury Town” in his latest open letter to supporters.

The club’s CEO issued his latest update to fans, revealing that the proposed takeover by an American consortium “continues to move forward”.

Dooley addressed a range of developments at the club, including the response to its commemorative 140th anniversary home kit, the recent open day, which he hailed as a “great success”, the academy’s continued progress and improvements to the club’s facilities.

As Town prepare to begin the 2026/27 season this weekend, Dooley concluded with a message of optimism after what has been a difficult few years for the club.

“There is a genuine feeling that something positive is building at Shrewsbury Town,” Dooley wrote.

“The unity within the football department, the progress being made behind the scenes, the investment in our facilities, the excitement surrounding our 140th anniversary and, above all, the continued backing of our supporters give me real confidence about the future.

“Every day I see staff across every department working tirelessly to move this football club forward. Their commitment, professionalism and passion deserve enormous credit, and I firmly believe we are moving in the right direction.

“On behalf of the board and everyone at Shrewsbury Town, thank you for your continued support. Here’s to what we believe will be a successful season.”

Manager Gavin Cowan led a remarkable revival during the second half of last season to preserve the club’s Football League status.

Since then, the first-team squad has undergone a major overhaul, with several players departing and a host of new arrivals joining at the Croud Meadow ahead of the new campaign.

“Away from the takeover, it has been an extremely productive summer across every area of the football club,” Dooley said.

“Manager Gavin Cowan and head of recruitment Tom Ware have worked tirelessly to strengthen the squad, with the aim of bringing new signings in as early as possible to give the group the best possible preparation for the season ahead.

“There is a genuine sense of unity, purpose and quiet confidence around the football club. And we are excited to see those foundations built upon once the competitive campaign gets underway.”

The club is celebrating its 140th anniversary this season, and Dooley revealed the commemorative home shirt has achieved “record-breaking” sales.

Behind the scenes, the CEO also praised the club’s ground staff for their “outstanding work” in challenging conditions this summer to complete pitch renovations at both the Croud Meadow and the club’s training ground.

Dooley also expressed his delight at the continued success of the club’s academy, with Will Gray the latest homegrown player to sign a professional contract.

He added: “On the pitch our academy continues to breed success. We hope supporters will continue to enjoy watching local talent such as Isaac England and Will Gray and others come through and represent the club.”