Three, two, one - they're on! Southwater's tree is lit up to get Telford into the Christmas spirit

Anna Turner, the Lord Lieutenant of Shropshire; Telford & Wrekin Council's deputy mayor, Councillor Ian Preece; and Councillor Raj Mehta formed the very well wrapped-up official party who completed the electrical circuit to bring the illumination into glorious life.

Freezing Arctic-like conditions greeted visitors to the 20-or so mainly food stalls in traditional wooden cabins. Woolly jumpers were also being sold from one of the stands.

There's also a big wheel, funfair rides and the Festive Tipi for music - and beer - to further entertain visitors.

"It's freezing weather, pretty cold, and I'm glad I've brought my hat," said one visitor.

The market will be on until December 23, opening from 10am to 7pm Sunday to Wednesday and 10am to 9pm Thursday to Saturday.

Among the attractions are bratwurst, gluhwein, bottled craft beer, chilli sauces, cheese, bohemian and wooden crafts, barista coffee, doughnuts, Indian snacks, burgers and loaded fries, Yorkshire pudding wraps, pancakes, gyros, hog roast, Caribbean BBQ, and of course pizza.

The Shropshire Star's centrally heated photographer found eight year old Gracie Gardner, showing off some of the spectacular lights.

Meanwhile siblings Myles Beasley, aged six and brother Harvey, aged three, donned their Santa hats which no doubt helped to stave off Jack Frost from nipping their noses.

Sophia Jones, aged 11, and her sister Bea, aged nine, were well into the festive spirit as they smiled and hugged for their picture.

Some adults around the place found satisfaction by staying under cover during Friday's market goings-on. Ross Millard and Ashley Keating were enjoying a pint in the beer tipi.

We don't know if they were supping a chilled lager or a room temperature ale - not that there would have been much difference with the thermometer so close to zero.