Telford Tigers secures new headline sponsorship deal
Motor group AION has added its name to the semi-professional ice hockey club for the 2026/27 season
Ice hockey team Telford Tigers has announced a new sponsorship deal.
The semi-professional club, which plays at Telford Ice Rink, has agreed a headline deal with automotive group AION in partnership with Shrewsbury-based dealer Sailhouse Cars.
As part of the agreement, the team will compete as the AION Telford Tigers for the 2026/27 season.
Sailhouse Cars has supported the team for a number of years but this is the first time it has taken on the title sponsorship.
The dealership group took AION representation in the Shrewsbury area earlier this year and it now has a base on the Stadium Point business park off Oteley Road.
Chris Carr, owner of Sailhouse Cars, said: "My family and I have been right there in the crowd for years, bleeding black and orange.
"We know how much this club means to the community.
"Bringing AION on board as headline sponsor allows us to give something back to the team and its fans and we can't wait for an incredible season ahead."
AION is the electrified brand within the Chinese automotive manufacturing group GAC.
It was established in 2017 and last year sold over 300,000 cars in China.
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