Shropshire fire service urges drivers to ‘keep it in tow’ in new rural road campaign

The fire service in Shropshire has launched a new road safety campaign encouraging drivers to take extra care when towing and driving on rural roads.

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Launched on Saturday, Shropshire Fire and Rescue Service (SFRS) said “Keep it in Tow” focuses on simple steps drivers can take before and during every journey to help keep themselves and other road users safe.

SFRS said at the heart of the campaign is “T.L.C.” - a quick three-point check to complete before setting off:

• Tyres – Check air pressure, condition and that they have the legal tread depth.
• Load – Know your vehicle and trailer limits, and make sure your load is secure and evenly distributed.
• Connection – Ensure your trailer is correctly attached, and all connections are safe and secure with working lights.

SFRS said the campaign is particularly aimed at young and less experienced drivers, who are among those most at risk on rural roads, encouraging them to build good habits from the outset.

It also encourages anyone who drives and tows for work, including farmers, agricultural workers, tradespeople and contractors, to adopt safe towing practices and carry out vehicle checks before every journey.

The campaign is also reminding drivers to adjust their speed to the road and conditions, particularly on rural roads where visibility can be limited.

The fire service say slow-moving vehicles, farm machinery, cyclists, horse riders, pedestrians, wildlife and other hazards can appear with little warning around bends.

Road Safety Officer, Cathryn Williams, added: “Keep it in Tow is about taking a few simple precautions that can make a real difference. Whether you’re towing for work, leisure or everyday tasks, taking a few moments to carry out some basic checks before setting off can help keep everyone safer on the road.

“Before every journey, give your vehicle and trailer some TLC: check your tyres, check your load and check your connection.

“Once you’re on the road, take your time. Rural roads can be unpredictable, and you never know what might be around the next bend. Slow down, stay alert and make sure you have enough time to react safely.”