Plans for adverts on prominent Shrewsbury roundabouts get the green light

It comes after Shrewsbury Town Council expressed opposition to add signs to the Frankwell island – one of the main points of entry for visitors to the town.

The authority also raised concern about the number of roundabouts in the town being used to sell advertising space.

However, the committee voted eight to three in favour of each proposal, so permission was granted.

The plan is the latest from Shropshire Council which, through agents CP Media, has agreed adverts for a host of roundabout across the county.

The move was described by the council's previous cabinet member for highways, Richard Marshall, as a way of "improving the council’s income stream to the benefit of our residents".

It comes as the authority is facing significant pressures on its budget.

Frankwell island will have three signs facing all the entrances to the roundabout – apart from Drinkwater Street. The signs will be 80cm wide and 50cm high.

There are conditions over what can appear on the adverts, with political and religious messages, promotion of gambling, alcohol or tobacco and "any content considered offensive or socially controversial", not permitted.

Shropshire Council agreed in 2021 that it would look to sell advertising opportunities on roundabouts across the county – with CP Media taking on responsibility for selling the advertising.

The council has previously said that A total of 45 out of 57 roundabouts across the county have been identified as suitable for advertising opportunities.

A decision on the proposal will be taken at a later date.