Playing it safe and playing the fool – how party leaders are approaching the general election
The lower your chances of entering Number 10, the more extreme the photo opportunities you are willing to take on.
That appears to be the strategy of the three party leaders as they today mark a week of campaigning.
Sir Keir Starmer is taking the ultra-cautious approach, with set-piece events staged to within an inch of their life. One interesting approach is his like for lower league football grounds to assemble supporters, including a weekend trip to Stafford Rangers.
PM Rishi Sunak is willing to mix it up a little, within reason. After a damp own-goal launching his campaign, he has been happy to get stuck in with college students in Cannock and took on a low-risk game of bowls this week.
Meanwhile, Sir Ed Davey is, with gay abandon, playing the fool, probably knowing that he has nothing to lose. If that means risking e-coli by diving head first into Lake Windermere, then so be it.
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