It happened at around 3.50pm on Tuesday, on the B5063, just before the junction of Woodford Green, in Shawbirch.
Police are appealing for witnesses.
A spokesperson for West Mercia Police said: "A black Volkswagen Tiguan had been travelling along the B5063 from Shawbirch towards Longden-upon-Tern when it collided with a silver Mercedes C-Class which was travelling in the opposite direction.
"The driver of the black Volkswagen, a 74-year-old man from Telford, sadly died at the scene and his next of kin have been informed."
The police are asking anyone who witnessed the incident or who has dash-cam footage to get in touch by emailing firstname.lastname@example.org and quoting reference 423i of 10 January 2023.
A West Midlands Ambulance Service spokesperson said: "West Midlands Ambulance Service was called to reports of a two-car RTC near to the junction of Woodford Green and the B5063 in Shawbirch at 4.08pm and sent two ambulances, a paramedic officer, the Midlands Air Ambulance from Cosford and a Community First Responder to the scene.
A West Midlands Ambulance Service spokesman said: “On arrival crews discovered two male patients, the drivers of each car.
“Sadly, it quickly became apparent nothing could be done to save one man and he was confirmed dead at the scene.
“The second man was assessed for minor injuries and discharged at the scene.”