We visit a thriving independent shop in Ludlow offering an eclectic mix of clothing and accessories that make people smile
With a bustling community loved by locals and tourists alike, Ludlow is a market town that prides itself on its wide range of independent and specialist shops.
Among them is Eclectica in Mill Street which sells a curated collection of clothing and accessories for customers who are looking for something a bit different.
The shop, located within a Grade II listed building near the castle, first opened its doors in November 2016.
Since then it has built a loyal customer base of local residents and regularly attracts shoppers from further afield.
Eclectica was the creation of good friends Jodie Deakin and Vicki Orttewell, who met while working at clothing shop Tiger Lily.
"Like all good stories, it started over a glass of wine," says Jodie, who previously spent 20 years working in London's creative publishing industry.
"I went to university in London and had a career in publishing.
"After I moved to Ludlow, I got a part-time job at Tiger Lily where I met Vicki and we became firm friends.
"The lady that owned Tiger Lily put it up for sale and we discussed whether we should buy it," she explains.
