Clothing brand to open shop at home of former baby store in Shrewsbury town centre

A mother and baby shop is being replaced with a lifestyle and clothing store in a town centre square.

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Weird Fish is opening a shop at Princess House looking out onto The Square in Shrewsbury.

The brand is taking over the unit formerly occupied by Jojo Maman Bebe, which stock clothes and toys for babies.

Our pictures show a new sign above the door as well as a ladder and DIY equipment inside.

Weird Fish has taken the unit formerly occupied by Jojo Maman Bebe looking out onto The Square in Shrewsburyplaceholder image
Weird Fish has taken the unit formerly occupied by Jojo Maman Bebe looking out onto The Square in Shrewsbury

The firm, which carries the slogan "Wear the Weekend", was founded in 1993. It has 15 of its own stores as well has hundreds of retail stockists up and down the country.

On its website, the company says: "Weird Fish was born with a simple mission: to produce well priced, well made and distinctive clothes that become instant feel-good favourites.

"Over 30 years later we are proud to still have the same founding values at our core, as this is what makes us Weird Fish.

"We offer something different from the norm. A sense of fun, an eye for practicality and plenty of style and quality.

"We pride ourselves on the provenance and quality of our clothing, and work closely with our trusted suppliers to ensure our factories adhere to our strict rules, such as no child labour, and excellent working conditions.

"We are always looking for cleaner and greener processes."

Weird Fish has been contacted by the Shropshire Star for an update on when the store is likely to open and how many jobs will be created.

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