Thousands raised for breast cancer as hundreds take part in charity's first ever 'Titty Trail'

The event, which was sponsored by Shropshire marketing agency Reech, took place as part of Breast Cancer Awareness Month and raised £24,390 for the cause – with more yet to come in.

Setting off from Church Stretton School the 10-mile trek went from Church Stretton’s Carding Mill Valley, onto The Burway, taking in Pole Bank – the highest point of the Long Mynd.

Walkers were led on the route by guides, from local tour group Blue Sky Adventures – with different groups for different abilities.

Lizzy Ellis, fundraising events lead at Lingen Davies, said they were thrilled with the way the first event had gone.

She said it had proved a poignant day with many of those taking part having been affected by breast cancer – either themselves, or through family or friends.

"We launched it to coincide with Breast Cancer Awareness Month so it was about reminding and encouraging people to check for symptoms, as well as raising money," said Lizzy.

"We had 250 people taking part, which was fantastic for the first event we have done of this kind.

"They have raised £24,390, which is amazing and the atmosphere was just incredible with all the people turning out in support.

"A lot of people were walking because they know someone who has had breast cancer, we had some people who had just finished treatment themselves so did it as a bit of an end of treatment party."

Lizzy added that they had been thrilled that the event was not washed out, after the team setting out the markers for the route on Friday were left to battle the storms on the top of the Long Mynd.

She said: "The weather came out for us which was a godsend – we were out putting the signs on Friday and it was really awful."