'Eyebrow-raising' cancer fundraiser set for Ironbridge and Mid Wales

A breast cancer-themed walking event hosted by a cancer charity is set to return to Shropshire this October.

The eyebrow-raising ‘Titty Trail’ is an innovative fundraising event from Lingen Davies Cancer Support to raise awareness of the signs and symptoms of breast cancer, promote the importance of early diagnosis, and boost funds to support local people with cancer.

Walkers have a choice of two routes – Shropshire and Mid Wales – or can take on both 10.5-mile walks in the same weekend.

The event will start in Aberystwyth on Saturday, October 10, and head along a stunning coastal path, before coming to Ironbridge on Sunday, October 11, with a circular route showcasing the UNESCO World Heritage Site.

This annual event is timed for October to coincide with Breast Cancer Awareness Month.

More than 400 people took part last year, raising over £55,000 to support local people affected by the disease.

After three years in the Shropshire Hills, with last year’s event taking place in Bishop’s Castle, the Shropshire route is moving east for the first time to explore the spectacular Ironbridge Gorge.

Emilie Kerr, Lingen Davies events and marketing coordinator, said: “As the fourth Titty Trail in as many years, this October event is set to be our best yet. We can’t wait to return to Aberystwyth for our Mid Wales location, but we’re especially excited for the arrival of our Titty Trail in the beautiful and historic Ironbridge Gorge.

“The name may have raised a few eyebrows since the event was launched in 2023, but the Titty Trail has grown into an iconic date for the diary for those living across the region who want to have some fun while raising breast cancer awareness and boosting life-changing funds to support local people.

“The routes will be kept secret until the day, but I can reveal that our Shropshire Titty Tribe will cross over the celebrated Iron Bridge as well as passing through the natural beauty of the gorge, giving everyone some iconic photos to commemorate the occasion.”

The Ironbridge event has been sponsored by Shropshire Homes - an award-winning independent house builder developing quality homes in Shropshire and the surrounding area for almost 40 years.

There are three ways to complete the Titty Trail: a trail run, guided walk, or self-guided walk.

Tickets cost £35 per person, or £60 for those taking on both routes, and include a branded T-shirt, medal keepsake, and lots of snacks along the way.

Tickets are available online.

Lingen Davies Cancer Support, which operates across Shropshire, Telford and Wrekin and Mid Wales, is dedicated to making a positive difference for local people affected by cancer – whether that be the person with a diagnosis or their loved one.

In 2025, the charity launched the £5 million Sunflower Appeal - the charity’s biggest appeal to date and the money raised will fund the development of the new Lingen Davies Cancer Centre at Telford’s Princess Royal Hospital by 2029.

This development is part of the wider Hospitals Transformation Programme by the Shrewsbury and Telford Hospitals NHS Trust.

Lingen Davies Cancer Support also delivers a free cancer awareness service - LifeLive - promoting the signs and symptoms of cancer, and the importance of early diagnosis in the wider community.