Telford College reveals new branding as merger gets closer

A new logo created as part of the merger of two colleges has been revealed.

The new logo
The new logo

The logo is for Telford College, which will be created when the merger between TCAT and New College Telford is completed.

Thousands of people, including current and potential students, parents, businesses, staff and governors, had their say on the logo during a consultation.

Graham Guest, principal and chief executive, said: “We wanted to know what the existing colleges mean to people, and what sort of new and vibrant brand they felt would best reflect our exciting plans for the future.

“The overwhelming feeling about our chosen design was that it was modern, powerful, simple, and reflected our confident, professional and dynamic organisation.”

The two colleges are already operating under one ‘shadow’ management board, combining knowledge to create a one-stop service for students and employers.

The merger is due to be officially approved by the government over the coming weeks.

The existing TCAT and New College Telford campuses will continue to operate during the 2017/18 academic year, before all students are brought together on the current TCAT site from September 2018.

A further £2 million investment is being made into the campus to create a new facility for academic students.

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