Businesses tasked with 'escaping' Shrewsbury Prison for hospice fundraiser
Severn Hospice is asking local professionals to beg for bail money at its cooperation fundraising event at Shrewsbury Prison
Businesses are being challenged to "escape" from prison and raise money for vital hospice services.
Severn Hospice is asking professionals across Shropshire and Mid Wales to spend a day behind bars at Shrewsbury Prison where they will be tasked with raising their own bail money to win back their freedom.
Fundraising jailbirds will begin the day under lock and key before taking on a series of challenges designed to encourage donations from their business networks.
Armed only with their devices, determination and powers of persuasion, they will need to call on colleagues, clients, friends and followers to help them reach their bail target of £999.
Social media will help to share their plight as the inmates race to raise enough to make their great escape.
Every pound raised through the 'Prison Break' day will help Shrewsbury-based Severn Hospice continue providing specialist care and support to local families living with incurable illness as well as care for people at the end of life.
Corporate fundraiser Holly Gibbons said: "Prison Break is all about bringing businesses together, having fun and raising vital funds to support our specialist care.
"You don't need to be the boss to take part. We're looking for people from all kinds of roles and organisations who are up for a challenge and willing to get creative to secure their release.
"No donations? No parole. This is a fantastic opportunity to do something completely different while making a real difference to local families.
"We've got some amazing companies on board and we're even sending our own medical director in. We can't wait to see how far they'll go to earn their freedom."
As well as recruiting potential "prisoners" for the cells, Severn Hospice is also looking for businesses to support the event through sponsorship.
The event takes place on Thursday October 15 - for more information visit the events page of the Severn Hospice website.
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