Phase two of housing work to begin at historic sugar beet site between Shrewsbury and Telford

A Shropshire housebuilder has revealed the next phase of work is to begin at a historic site that was synonymous with sugar beets.


SJ Roberts Homes says work will start in February at its Allscott Meads development, on a site near Telford which for 80 years was home to a sugar beet factory.

Some 269 new homes will be built over the coming three years, bringing the total number of homes at the development to 470.

Phase two will be comprised of four one-bed homes, 31 two-beds, 160 three-beds, 39 four-beds and seven five-bed properties. More than 25 of the properties will be affordable homes and prices start at £175,000.

The 64-acre Allscott site, located between Shrewsbury and Telford, stood empty following closure of the factory in 2007 until SJ Roberts began work on the multi-million-pound development in 2020.

Phase one of Allscott Meads has proven incredibly popular since the first homes became available to purchase and only eight of the original 201 homes now remain for sale.

Mike Sambrook, MD at SJ Roberts Homes, said: “When developing an entirely new community it is vital to create impact and we’re absolutely doing that at Allscott Meads.

"Our homes offer fantastic, market-beating value per square metre, and an incredibly high entry-level specification that includes downlighters in bathrooms and kitchens, integrated fridge freezers, and rear-garden turfing at all property types amongst many other sought-after features.

“Our commitment to re-wilding the site is another factor that has appealed to purchasers.

"Once completed, Allscott Meads will boast not only hundreds of new trees, shrubs, and hedgerows, but also a perimeter nature trail that will appeal to residents of all ages, as well as pupils of the new primary school.

"A pair of lagoon ponds with shingle beaches will additionally provide a relaxing space for all residents.”

Phase two at Allscott Meads will see the introduction of two entirely new house types on the development.

The Wrockwardine will be an open-plan three-bedroom semi-detached home, whilst the Withington is a one-bedroom terrace home.

Three- and four-bedroom show homes will launch in the summer of 2023.

Mr Sambrook added: “We are incredibly proud of what has already been achieved at Allscott Meads and look forward to seeing this ground-breaking development evolve further.

"Already this is proving to be a vibrant community and the opening of the new primary school later this year and commercial units in 2024, will no doubt further that vibrancy."

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