Bulldog Security Products, based in Much Wenlock, supplies tracking devices for firms who have fleet or heavy plant vehicles and other machinery, as well as for other vehicles.
Now it has launched a personal product which it hopes will be used by people who are either ill and vulnerable, or who work alone in potentially dangerous areas.
Bulldog managing director Ian Jordan said while it wasn’t possible to guarantee the safety and well-being of individuals, the device could help deliver a quick response when the alert sounds.
“Our TR20 personal tracker will be triggered if someone fell on the floor, such as someone living alone at home or maybe someone out and about working in a rural area,” he said.
“The aim is to protect vulnerable people like those with an illness or lone workers. The TR20 gives the person time to get up but if this does not happen it will ring three emergency contact numbers to raise the alarm. It also has an SOS button for the user to press if they need help.
“We at Bulldog Security Products hope to work with care home owners and those living in sheltered accommodation to ensure they have the added protection of this device.
“These people are among the most vulnerable in our society – possibly elderly or with some illness – and we need to know they are safe and a response can be made quickly if they fall or are in some other difficulty.”
Mr Jordan said because of Shropshire's rural nature there are hundreds of workers who are alone for hours at a time, including farmers.
“Rural and isolated workers can also find themselves at the mercy of circumstances and this tracker is the ideal piece of kit to reassure them they are not alone and help is at hand should they need it," he added.
“The tracker would also be a good thing for anyone travelling long distance on their own, children and even pets."
The device was used earlier this month by James Tomlinson who trekked across the Brecon Beacons carrying 35lb on his back to raise funds for charity.
Mr Tomlinson, from Shrewsbury, said: “My wife and children could not only track my progress but at times when I was very much isolated in the blistering heat I knew someone would know if I fell ill.
“It really made me realise how vulnerable I was but also how vital they could be to someone living or working alone.”