Apley Farm chooses Severn Hospice as charity of the year
Fundraising will take place throughout the coming year at events across the farming estate
A Shropshire hospice is set to have a boost after being chosen as the charity of the year by a county business after a chance meeting at a networking event.
Apley Farm Shop near Telford will spend the coming financial year raising money for Severn Hospice which gives specialist care and support to families across Shropshire and north Powys who are living with an incurable illness.
The Shrewsbury-based charity requires more than £10 million a year to provide its services.
The commitment came about after Apley's business development manager Linda Harris met Severn Hospice's fundraising manager Jenny Bean at the Network of Women event when it was held at Stockton House, the historic hall and wedding venue which is part of Apley Estate.
It means there will be buckets collecting for Severn Hospice at all events at Apley Farm Shop between now and April.
The charity will also be invited to have a stall at the events on the site including its country show, fireworks and at Christmas.
Ms Bean said: "It was a pleasure meeting Linda at the networking event and discovering how closely our values and commitment to the community aligned.
"It is always exciting to make new connections within the local business community and we are hugely grateful to Linda and everyone at Apley Farm Shop for choosing Severn Hospice as their charity of the year.
"Their fundraising efforts and support from their visitors will help us continue providing specialist care to families during the most difficult of times.
"We're looking forward to working with Linda and the team throughout the year and seeing the positive impact we can make together for local families."
Ms Harris added: "We are delighted to be raising money for Severn Hospice. It is a great local charity which helps so many people in their time of need.
"As soon as Jenny and I met at the networking event, I knew I wanted them to be our charity of the year. She showed just what they do and how vital it is that they continue to raise money to keep up their good work.
"We look forward to raising as much as we can for Severn Hospice at all the events and spreading the word about the wonderful work this charity does."
Apley is the custodian of 1,500 acres of woodland, a further 3,500 acres of in hand farmland and 3,500 acres of let farmland.
The company also runs the butchery, café and playbarn on the Apley Farm Shop site and Apley on the High Street, a café in Bridgnorth town centre.
Comment Guidelines
Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.