Brits viewership holds steady as Raye breaks award records
Three million viewers tuned in to watch Raye win the most prizes by an artist in a single year at the Brits.
The London-born star made history at the O2 arena with her last prize for the album My 21st Century Blues.
She also won the awards for artist of the year, song of the year for Escapism featuring 070 Shake, new artist and R&B act, along with scooping songwriter of the year before the ceremony.
An average viewership of three million watched the Brits show on ITV1 on Saturday between 8.30pm and 10.50pm, according to overnight figures.
The event was hosted by BBC Radio 1 presenter Clara Amfo, Love Island star Maya Jama and The One Show presenter Roman Kemp.
Last year, ITV put the average at 3.3 million viewers.
The 2023 event was hosted by comedian Mo Gilligan at the same venue and was moved to a Saturday for the first time.
During the 2024 Brits, Jama asked for a “kiss camera” to be pointed at the celebrity audience, which was ignored by some stars including comedian Rob Beckett.
Kemp was embraced by Kylie Minogue, who won the global icon award for her long and successful career, after the spotlight came towards them.
The show featured a brief skit with Diane and Ross Carson, stars of the latest series of BBC programme The Traitors.
There were also references to hit movie Saltburn, a disappointing Willy Wonka-inspired event in Scotland and a troubled week for Formula One.
Down among the O2 audience, Kemp jibed: “It’s busier here than the Red Bull press office.”
It came after Red Bull Racing’s team principal Christian Horner, 50, was cleared over allegations of “inappropriate behaviour” made by a female employee after an investigation.
On Saturday, he was joined by his wife, Spice Girls star Geri Horner, at the Bahrain Grand Prix where they held hands and embraced in front of the cameras.