Too early to talk Christmas? Shropshire town unveils refreshed plans for festive lights switch-on for 2026 - ahead of Easter
It might feel too early to be talking about Christmas with Easter on the way - but one Shropshire town council is getting ahead of the curve and updating its residents on its festive plans.
Shifnal Town Council has issued a pledge ahead of its 2026 Christmas Lights Switch on after admitting it "missed the mark on the 2025 event".
Town mayor, Councillor Paul Williamson has written to residents of the town outlining the plans for this year's event, and efforts to ensure Shifnal residents will enjoy an evening full of festive fun.
The update comes after feedback to the council on the 2025 event.
Councillor Williams said that the 2026 switch-on will take place from 4pm to 8.30pm, on Saturday, November 28 - a longer running-time than last year's festivities.
He added that people can expect more entertainment, including extra live music and more children's activities.
'We missed the mark on the 2025 event'
In an open letter he said: "I am writing to share an update on plans for the 2026 Christmas Lights Switch-On and to thank everyone who provided feedback following last year’s event.
"As a council, we look to learn and act upon feedback from residents, and it was clear from the views expressed by residents we missed the mark on the 2025 event.
"Your feedback has directly shaped a refreshed approach for 2026, with a clear focus on creating a more festive, welcoming and enjoyable experience for families and residents of all ages.
"The 2026 Christmas Lights Switch-On will take place on Saturday 28th November between 4pm – 8:30pm, increasing the event hours, allowing families more time to enjoy the entertainment and activities throughout the afternoon and early evening.
"Residents can expect an enhanced entertainment programme, including more live musical performances and a wider range of children’s activities.
"We are also planning for a special appearance from Santa, bringing his sleigh and helpers, adding a much-loved traditional element to the celebrations."
Councillor Williams said the council wants to make sure families and children are at the heart of the 2026 celebrations.
He said: "The event will be designed to give younger residents plenty to enjoy, with age-appropriate entertainment, interactive activities and opportunities to experience the excitement of the festive season in a safe and welcoming environment.
"The extended event hours will also allow families to attend at a pace that suits them, helping children to enjoy the magic of the occasion.
"Market and food stalls will return to help create a lively and vibrant atmosphere in the town centre, supporting local traders and encouraging residents to spend time enjoying the event.
"The overall layout of the event will be reviewed to improve accessibility, crowd flow, and signage.
"Plans are also in place to enhance festive lighting and decorations across the town, with the aim of creating a stronger and more visible festive feel for the event and the wider Christmas season.
"Community involvement will remain an important part of the Christmas Lights Switch-On, with opportunities for volunteers and local organisations to be involved in delivering the event.
"The council is committed to learning from experience and to delivering a Christmas Lights Switch-On in 2026 that better reflects the wishes of our community and restores this event as a highlight of the festive season."
Councillor Williams thanked residents for their feedback and said further updates would be provided as plans for the evening develop.
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