Shrewsbury Town sign braces of commercial deals
The League Two club has renewed its partnership with car dealership Hatfields and signed up with betting firm BetAhoy
Shrewsbury Town FC have announced a brace of new commercial deals.
The club is working with car dealership group Hatfields and betting firm BetAhoy.
Hatfields Jaguar Land Rover has signed a deal to continue being the League Two club's official vehicle partner which will see it continue to support Shrewsbury Town with its transportation requirements throughout the season.
Steve Maden, the club's commercial sales manager, said: "We're delighted to continue our partnership with Hatfields Shrewsbury as our official vehicle partner.
"Hatfields have been fantastic supporters of the club and their continued assistance with our transportation requirements is hugely appreciated.
"It's particularly pleasing to work with a successful local business that shares our commitment to Shrewsbury and the wider community. We look forward to developing the partnership further throughout the season."
Oliver Benbow, head of business at Hatfields Jaguar Land Rover in Shrewsbury, added: "We're incredibly proud to continue our relationship with Shrewsbury Town.
"As a local business, supporting organisations that are such an important part of our community means a great deal to us.
"We've built a fantastic relationship with the club and we're delighted to continue supporting their transportation needs. We wish everyone at Shrewsbury Town every success for the season ahead."
Separately, the club has signed a deal with BetAhoy to be its official betting partner for the 2026/27 season.
The partnership will see the Sussex-based betting and gaming brand feature on the club's line-up graphics, with its branding also appearing at various locations around the Croud Meadow stadium.
Mr Maden said: "We're really pleased to have secured this partnership with BetAhoy for the 2026/27 season.
"Creating new commercial opportunities for the club is incredibly important and this agreement allows us to continue growing our portfolio of partners while providing BetAhoy with a platform to increase its visibility among our supporters.
"We're looking forward to developing the relationship over the coming months."
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