Merrythought celebrates Olympics teddy bear contract

A Shropshire toymaker is celebrating after Olympics bosses decided a bear was a necessity for London 2012.

Merrythought marketing director Sarah Holmes with the Olympic teddybear prototypes
Merrythought marketing director Sarah Holmes with the Olympic teddybear prototypes

A Shropshire toymaker is celebrating after Olympics bosses decided a bear was a necessity for London 2012.

Merrythought, which has been hand-making teddy bears at its former foundry base in Ironbridge for 80 years, has been given the job of making the official range of commemorative bears for the Olympic Games and Paralympics.

Bosses at the London Organising Committee of the Olympic Games and Paralympic Games say they wanted a British-made bear as a symbol of the event.

LOCOG commercial director Chris Townsend said: 'We are delighted Merrythought is on board to produce this exclusive range of memorabilia. To us there was no question that the great British teddy bear could become a symbol to mark London 2012."

Full story in today's paper

Comments for: "Merrythought celebrates Olympics teddy bear contract"

let me have my say

Well done to them

Rob, Telford

I wonder if there will be any jobs for the 48 workers who were fired in November 2006 when the original company announced it was going into liquidation?

At the time this piece appeared in the Star:

http://www.shropshirestar.com/latest/2006/11/27/teddy-bear-firm-closes/

"The shock news was broken to all 48 staff at a mass meeting this morning. They were told they were being made redundant immediately and were unlikely to get pay owed to them until after Christmas."

Dougal

Presumably the majority of the 48 staff would have since found alternative employment, and would have not been claiming benefits for over 4 years?

Well done to Merrythought for turning things around.

Carole Riley

At last the Olympic Committee are showing sense and having an English made product for the range. Well done Merrythought it will bring security for the workforce.

The Original Jake

It seems very appropriate given that Much Wenlock is only just up the road.

Emma

When can we get our hands on them and where ?