Cristiano Ronaldo’s dance moves attracted the attention and confusion of social media after the Portugal star appeared in an advert.

The Juventus forward is a brand ambassador for Shopee, an e-commerce platform in south-east Asia and Taiwan.

And while football fans would have recognised his trademark free-kick routine at the beginning of the advert, by the end many were left scratching their heads.

After scoring, Ronaldo is shown a Shopee card by the referee before becoming magically adorned in an on-brand T-shirt and dancing while tapping the app.

Social media users were suitably confused, with one tweeting “What is happening” while another posted: “Whatever they paid him, it wasn’t enough.”

The video has been viewed more than two million times, while the post prompted hundreds of comments on Twitter.