Shrewsbury Town freeze season ticket prices for 2021/22 season ahead of supporters' return

Shrewsbury Town have frozen season ticket prices with supporters set to return for the 2021/22 season.

Fans of Shrewsbury Town react as a chance is missed. (AMA)
Fans of Shrewsbury Town react as a chance is missed. (AMA)

Town have offered incentives for renewing season ticket holders as prices remain the same as the current season, in which only four league games have been played in front of supporters.

Montgomery Waters Meadow chief executive Brian Caldwell admitted the club were unable to offer discounts on this season's costs as it would have a knock-on effect on Steve Cotterill's playing budget for next season, which is understood to be planned at competitive to help the manager push the side on next season.

Caldwell also revealed the scrapping of the new salary cap mid-season created a further 'dilemma' when attempting to discount prices.

Supporters who paid for a season ticket this season but were not permitted to attend games were offered access to the club's iFollow streaming service.

Early bird tickets across all categories and ages go on sale tomorrow.

Prices work out at £13.47 per-game at early bird prices. Under-12s again go free when accompanied by a paying adult and those aged 12 to 18 will get into the Meadow at just over £5 per-game with the offers.

Incentives next term to those who paid more than £270 towards their ticket this season include a voucher for a free drink during every home league game and entry into a monthly draw for prizes.

Caldwell said: “I’m very mindful of the financial strains that have been inflicted upon many fans over the last year, not just at Shrewsbury Town.

"We have tried to be as fair as possible with our pricing this year, however, due to the salary cap being scrapped earlier in the year, we are now back to only being able to spend 60 per cent of our allowable turnover.

"Therefore, this creates a dilemma for discounting season ticket prices, as this would have a knock on effect on the playing budget for Steve Cotterill next season."

Town have worked closely with the supporter liaison officers on reaching their costs.

Supporters' full return to stadia next season has not yet been fully confirmed, though fans are expected to be in place in grounds across the country in August, with the full easing of lockdown restrictions in June.

Tickets can be purchased from tomorrow on the club's website or telephone lines.

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