Safe standing: Brian Caldwell is proud of Shrewsbury Town and Supporters' Parliament link-up

Caldwell, who first had the idea delivered by SP members last January, believes the club has been able to enhance itself by working together.

And the Scottish CEO is delighted Town are providing choice for supporters to sample safe standing when its installation is complete in time for the beginning of next season.

“There’s a lot of things we’ve done with the supporters’ parliament that have enhanced things, with this being a supporters’ initiative,” said Caldwell.

“We were happy to put funds to it as well. It’s really put the club on the map.”

With West Bromwich Albion one of a number of clubs keen to follow suit, Caldwell added: “We want to back any club that takes up safe standing. The bigger picture is other clubs will follow suit. The law (on installation) will change, I believe they are waiting for the pilot to see how we get on. Before rolling out to bigger clubs.

“They’ll be watching and waiting on Shrewsbury to see how we go on."

The Town CEO was pleased to open the availability of safe standing from next season to Town's entire fanbase, with tickets available on a game-by-game basis.

He suggested that the publicity since last year's announcement has put Shrewsbury on the map and is excited for that to ramp up again during the installation.

“It allows a supporter that maybe can’t afford to buy a season ticket but wants to stand. We don’t want it to just be season ticket holders we want it to be to non-season ticket holders as well.

“The publicity we’ve had has been incredible. Every club we go to talks to us about it.

“Shrewsbury and safe standing go together – everybody knows. It’s good to be on the map.

“There’ll be a lot of clubs contacting to see it for further information. A lot of clubs will want to follow suit."

Caldwell added that the club's hierarchy will take into account Paul Hurst's pre-season plans when deciding on various summer dates.

“We want to make sure pre-season is good for Paul and Chris (Doig), first of all, and the players," he continued.

“We’ve tried to hold off earlier dates in July because we’ve got the concert. There’s some money in for us.

“Usually we’re at home on the first game of the season for the Flower Show. We’ll do it properly and get a good crowd when it does eventually open.

“I’m sure there’ll be plenty of coverage when we do install it. It’s good news for the town.”