Brian Caldwell hoping for FA Cup TV cameras at Shrewsbury
Chief executive Brian Caldwell hopes the lure of an FA Cup upset will bring the television cameras to Montgomery Waters Meadow.
January's third-round tie against Premier League West Ham United, which will take place between the dates of January 6 and 8, will likely be considered by TV chiefs.
Gate receipts alone do not make the contest a huge money-spinner, admitted Caldwell, but the addition of cameras can be a significant financial boost.
The game is likely to be played on Sunday or Monday, with West Ham in action against Tottenham the previous Thursday.
"When you look at the figures, you are talking £30,000 or £35,000 from the gate but it could be more than double that for TV," said Caldwell.
"These days people can be against live TV and cameras, but there's no doubt we should get a full house for Premier League opposition in the third round of the FA Cup.
"It's huge to get a Premier League draw at home. We would rather have them away, it's less work and more money, but at the end of the day we'll have to get a replay.
Caldwell believes the return of Joe Hart and David Moyes to Shrewsbury is another factor in the tie attracting the nation's attention.
"Shrewsbury games are always exciting, so I'd definite advocate it being on TV," he added. "It's quite a story with Joe Hart and David Moyes having played here, the fact it'll be a sell-out crowd too.
"With how we're playing just now, the home record we've got losing once since April, with West Ham struggling – there's always room for an upset.
"I don't think they will relish coming here. David Moyes will be sick of the sight of Shrewsbury having had us with Sunderland last year and manager of Everton.
"It'll be quite good for Joe to play in the game, I guess it depends on the way Man City feel about it.
"I think he'd enjoy it."